Pimms No1 is based on gin. It can be served on ice or in cocktails; it tastes subtly of spice and citrus fruit. It is often taken with lemonade, as well as various chopped fresh ingredients, notably apples, cucumber, oranges, lemons, strawberry, and mint, to create the classic fruit cup. Ginger ale is a common substitute for lemonade. Pimm's can also be mixed with sparkling wine - a Royal Cup!